A genuine interest in shifting your lifestyle to become more sustainable is a virtuous effort. Likely, your journey delivers many surprises, discoveries, or practices that fail to stick the landing.
You could share this ongoing experience with others, inspiring or coaching them. After all, a common misconception is that this lifestyle change is demanding and ambitious.
Thus, every contribution to increasing the accessible information on it is highly appreciated. This article focuses on starting social media accounts to promote sustainable living. In addition to sharing valuable insights, you can be rewarded and earn through these efforts!
Why social media can make a difference
Social media is not just for laughs and gags. Its role in our lives cannot be underestimated, and research on the correlation between social and sustainability provides insightful statistics.
According to this study, 75% of survey participants are likelier to embrace sustainable living after watching influencers’ content. Furthermore, the answers suggest that social media carries more weight than documentaries or news articles. Thus, people are more likely to feel motivated by real people showcasing their sustainable behavior and tips than other content.
Thus, every social media account focused on sustainability has the potential to make a difference, whether to the masses or smaller communities. But how do you embark on this journey of educating and empowering others?
How to begin posting on social media
The simplest explanation is creating a social media account and posting. However, it’s more than pushing content into the digital world.
Settle on a theme
Sustainable living might be your topic, but where do you plan to take your content? Your focus may be on sharing planet-friendly recipes, reducing leftovers, picking local produce, and making this diet enjoyable and achievable in the long term.
Others might share tips on a zero-waste lifestyle and becoming more conscious and mindful buyers. Of course, you can share a bit of everything from your daily routine, which is also a way to handle your social media.
Pick a platform
Studies have shown that Instagram and TikTok appeal most to people interested in sustainable living. Thus, your primary focus can be on these social media platforms. TikTok, in particular, transformed into a platform for learning and teaching, with many creators serving as excellent examples of how to use it for information sharing.
Practice necessary skills
Depending on your chosen social media platform, you might need different skills to nurture it. For instance, you must hone your photo, audio, or video editing, graphic design, copywriting, and general content management skills.
Luckily, you can find plenty of information for beginners, letting you start producing content quickly. Udemy is one of the most popular platforms for acquiring new skills, and frequent discounts can help you land valuable courses without much investment.
Use hashtags and SEO practices
Hashtags help social media platforms classify your content and allow people to discover you. Thus, don’t forget to use them on your posts, preferably multiple ones, reflecting the content. To make this easier, you can use a hashtag generator as in this curated list by Attrock to quickly find relevant and trending hashtags.
Of course, SEO (Search Engine Optimization) practices also assist you, especially if you decide to publish content on platforms like YouTube. Then, video descriptions should contain relevant keywords to optimize content.
The helpfulness of collaborations
Many creators promoting sustainable lifestyles partner with brands that produce suitable products. Thus, you can educate your audience on high-quality options, allowing them to skip finding them themselves. Of course, promoting trusted companies is crucial.
So, vouch for products you know to work and avoid accepting sponsored deals from unknown brands. After all, greenwashing is a common trend, and proper vetting is needed to determine truthful claims.
Be transparent
Raising sustainability awareness requires knowledge and resistance against common pitfalls (like brands claiming eco-friendly approaches only through misleading buzzwords). Thus, always aim to produce authentic and well-researched content that will give your audience valuable ways to make small changes in their lives.
Using your platform to earn
Every creator spending time educating others and sharing their valuable insights would love to see their efforts rewarded. Luckily, social media enables you to earn through many strategies, and if implemented well, they don’t feel disruptive or unwanted by your audience. Many approaches reflect passive income, meaning they don’t require additional work.
For instance, you join forces with brands that share your values and earn through affiliate links. In other cases, you can sell your expertise in ebooks, generating income for a long time without much maintenance.
Building your community
Step by step, your posts should attract more attention, resulting in loyal followers. The best social media creators recognize the need to engage with your audience. You can do so by responding to comments or creating Discord communities for more flexible communication between like-minded people. Over time, your community will begin driving your content with requests to address different topics and techniques.
Conclusion
Sustainability is a trending topic for many who are increasingly aware of the need to take better care of our planet. As someone taking a more caring approach, consider sharing your insights and motivating others to make a positive change! Of course, success on social media takes time. So, be patient and wait for your audience to find your profile.
